Most B2B companies don’t have a product problem. They have a go-to-market problem. I get your team sharp on who to target, build the commercial engine to close them, and stay until the business is pacing toward its revenue goals.
Nordic B2B companies with strong products share the same handful of commercial challenges. Here’s where most of the pain lives.
You’re closing most, if not all, of the deals yourself. It works, but it’s not enough. Scaling requires a commercial system, in addition to a visionary founder.
The first sales hire is in. They have the industry experience, but closed won deals are stalling. The problem isn’t the person. They’re just not experienced in your growth stage.
There’s always something happening. Meetings, proposals, events, follow-ups. But when you look at the actual pipeline, it’s thin, and it’s the same accounts. Activity isn’t the same as progress.
Your sales team is confident and optimistic. But you can’t get a clear timeline, a reason a deal isn’t moving, or reasons a deal was lost. Hope isn’t a deal strategy.
Three phases. One direction. I diagnose where the leverage is, develop what’s needed, and deploy it with your team. The scope is rightsized to your situation and stage. The goal is always the same: measurable commercial progress.
I've been the person responsible for revenue, not the person advising about it from the outside. I've held P&L responsibility, reported to boards, led sales teams of 3–25, personally managed enterprise accounts, and dedicated my professional career to go-to-market.
Revenue growth and market expansion is what I do. For VC and CVC-backed companies, that means accelerating commercial traction and building the engine that justifies the next round. For bootstrapped and organic businesses, that means building commercial systems and making mindful bets on revenue growth.
Finnish by birth, Norwegian by choice. Based in Trondheim. I understand how Nordic founders think — the product obsession, the humility, the discomfort with selling. I know that execution is the bridge between a great product and a great business.
I work with technical and industrial B2B companies in the 1–5M€ range, teams of 10–50 people, where humans are in the loop and getting the GTM right is the difference between scaling and stalling.
If the next 12 months require a different commercial playbook and execution than the last 12 — let's talk.
Henri’s grit, dedication and empathy was what convinced me to hire him, and what made working together an absolute pleasure. His firm bedrock of sales training from IBM, combined with his curiosity for the world, is what pushes him into the absolute top-tier of sales people I have encountered.
A 30-minute conversation is usually enough to know if there’s a fit. No pitch, no deck — just a direct conversation about your GTM, where your commercial trajectory is headed, and whether we should work together.
Book a call →Not ready to book? Just send a line.
henri@parvigtm.no